Due to challenges such as shrinking product development cycle times and smaller R&D budgets for OEMs, suppliers must produce new and more innovative component technologies to help OEMs address many of the product development trends in the off-highway market. OEMs are relying more on the component supplier for engineering expertise and system solutions.

 

OEM Off-Highway, through its editorial features, product sections and application stories, seeks to inform its audience of 16,000 key decision makers at mobile off-highway OEMs about new developments in the industry.

 

In the purchasing process, as the complexity and importance of a purchasing decision rises, so does the involvement of the decision-making team.

 

Our editorial features are designed for all members of this team and concentrate on the critical issues that impact the industry. We keep in touch with manufacturers and component suppliers; we stay attuned to their concerns.

 

Website Advertising

 

Leaderboard:

Buy the best! OEM Off-Highway.com's leaderboard position is a banner advertisement you just have to see. At standard dimensions of 728 x 90 pixels, the leaderboard is the width of the page and lies above the masthead (the title area at the top of a Web page) and content. Leaderboards offer advertisers a great deal of advertising space in what some say as the most prominent position.

 

300 x 250 Run of Site Ad:

OEM Off-Highway.com has just your size! Advertising on OEM Off-Highway.com gets you immediate, measurable results. Whether you want to rev up your branding message or drive prospects to your website, interactive banner ads can do the job. Our online ad choices allow you to pick the size that meets your budget and needs.

 

120 x 600 Run of Site Ad:

Think big! The skyscraper ad position on OEM Off-Highway.com is a tall, narrow banner advertisement placed to the right of content on our web pages. The standard dimensions for a skyscraper ad are 120 X 600 or 160 x 600 pixels. Like the leaderboard, the skyscraper offers an advertiser a large space for a message. Unlike the leaderboard, which is placed above the masthead (title area of a Web page) and the page's content, a skyscraper is always visible above the fold and remains at least partly visible as the viewer scrolls down the page.

 

468 x 60 Run of Site Ad:

OEM Off-Highway.com has just your size! Advertising on OEM Off-Highway.com gets you immediate, measurable results. Whether you want to rev up your branding message or drive prospects to your website, interactive banner ads can do the job. Our online ad choices allow you to pick the size that meets your budget and needs.

 

Footer Leaderboard:

Buy the best!OEMOffHighway.com's footer leaderboard position is a banner advertisement you just have to see. At standard dimensions of 728 x 90 pixels, the leaderboard offers advertisers a great deal of advertising space for the money.  PLUS all footer leaderboard advertisers receive a banner ad in all four e-newsletters for the same month; optimizing your audience reach and impact.

 

 

Rich Media

 

Stand Apart from the Rest! Your ad actively moves across the screen when readers go to OEM Off-Highway.com's homepage or expands when a cursor is positioned over the banner. These are just a couple of options available to you when you choose advanced rich media advertising for your marketing plans. Utilizing state-of-the-art tracking and frequency settings allow the advertiser to control not only who views the advertisement but how many times it is viewed by a site visitor. This is a unique ad unit in that advanced rich media advertising can aid in your branding campaigns, increase web traffic and grow sales of products.

 

Eyeblaster Advertising

 

Rich Media 101

 

With some exceptions, we primarily follow Internet Advertising Bureau (IAB) recommended Rich Media standards.

 

Use of Rich Media requires that Cygnus Interactive have ample time to test Client-Submitted and Cygnus Created advertising products.

 

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of FIVE business days to test rich media for performance, stability & compatibility.

 

General Requirements

 

• We reserve the right to refuse any rich media that does not function properly in this testing environment.
• We are not responsible for fixing code that does not function properly or causes other problems.
• Creative must open a new browser window when clicking thru to another site.
• Floating ads (such as Eyeblaster) must include a prominently visible close button and may not run more than 15 seconds
• Advertising requiring the use of plug-ins like Flash and Shockwave must utilize "sniffer" code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.
• Flash advertising is not available in e-mail newsletters or blasts at this time.

 

Audio and Video

 

Cygnus Interactive follows IAB and accepted industry guidelines for non-assumed broadband connections.

 

• Any interaction with an ad MUST be user-initiated. For example, ads can only utilize audio or video on user click (or mouse cursor over for at least 3 seconds). The only exception to the user-initiation would be in content areas specifically designated as 'Broadband' Content, which is on a site-by-site basis.
• An obvious "Play" and "Stop" button must be available.
• "Volume and Replay" buttons are also highly recommended.
• Audio and Video within general advertising placements may last no longer than 30 seconds.
• The use of streaming video may allow a file size up to 80K.

 

Animation should last no longer than 15 seconds and loop a maximum of three times.

 

Ad Unit	Dimensions	Max Size on Load	Total Size
Leaderboard	728x90	30K	50K
Rectangle	300x250	30K	50K
Banner	468x60	16K	35K

 

Important Reminders:

• Audio or Video requires user-interaction via CLICK or minimum 3-second mouseover.
• RichMedia banners should stay within the size of their banner frame's size, (i.e. not pop-out of the dimensions of the banner itself.) unless user-initiated.

 

Tracking Flash

 

Flash ads need to have a clickTAG assigned for within the creative

:

The Flash File (.fla extension) must first be modified.

 

The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign.

 

Client must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 24 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window, clickTAG code must be embedded in .SWF file:

 

on (release)
{
    if (clickTAG.substr(0, 5) == "http:")
    {
        getURL(_root.clickTAG, "_blank");
    }
}

 

For more detailed information on implementing clicktag ActionScript, visit Macromedia's Flash Tracking Kit.

 

Important Note: Not all browsers are Flash capable, advertisers must include a backup gif/jpg with all Flash ads.

 

Use this URL for testing Flash files:

http://www.cygnusinteractive.com/artsheet/v2/flashtest/

 

If there are any issues with the Flash file in this format, please contact the client for accurate information.

 

Frequency Capping

 

Frequency Capping may be imposed on all ads that, without user initiation, obstruct content such as floating ads (free-form overlay/iLayer ads), user surveys, superstitials (pop-up ads) and interstitials (between page ads). Cookies are used to set frequency caps of once per user in any 24-hour period. Some types of Rich Media, such as Eyeblasters, may require additional 'padding' between delivery. This may be handled differently on different sites.

 

Floating ad/reminder ad combinations, whether landing in a standard in-banner ad placement or in another pre-designated location, may also have frequency capping applied. These types of ads must be coordinated so editorial and other advertising are not covered.

 

Need Rich Media Designed for You?

 

Requests for more custom-built, complex advertising programs ranging from FLASH banners, to streaming video ads or other specialized advertising is handled on a case-by-case basis. Please allow a minimum of three business days from initial request for us to provide you with an estimated timeline for Cygnus to product specialized creative.

 

For advertising that includes audio or video, the raw audio or video file delivered via DVD or CD is preferred. MPEG 2 or Window Media Video 9 formats at 500k or higher bit rates is preferred if we need to edit or manipulate.

 

Specifications:

• Rich Media required
• Must include a prominently visible close button and may not run more than 15 seconds
• Creative must open a new browser window when clicking-thru to another site
• We are not responsible for fixing code that does not function properly or causes other problems
• For more information on Eyeblaster advertising, please visit www.eyeblaster.com
• For more information on ad specifications, please click here

Video

 

Make Your Product a Star! Show your product in action to thousands of buyers in the off-highway vehicles and component systems industry on the OEM Off-Highway.com Video Network. This Video Network enables companies like yours to present a video of your products 24/7 to industry leaders. There's no better way to close a sale than to let your prospect see your product in action. Every OEM component buyer with Internet access is able to see and listen to your company's sales, training or safety videos. It's easy to put your video up for buyers to view!

 

1. Submit your video of 5 minutes or less in length. A complete technical specification sheet is available for your convenience.
2. Select a category in the OEM Off Highway Video Network that identifies your product or service:
   • Electrical & Components
   • Engines & Divetrains
   • Fluid Power & Components
   • Worksite Products
3. Receive video network reporting for every day your video plays.

 

Material Deadlines

• Submitted Electronically (AVI, MOV, WMV, MPEG, FLV): 5 business days before video live date.
  
• Submitted on DVD: 6 business days before video live date.
  
• All other media: 10 business days before video live date.
• Please make sure to include the video title, description, and link. If this information is missing it could delay the live date of your video.

 

Specifications:

• Digital video preferred. Formats: AVI, MOV, WMV, MPEG, FLV
• Formats may be sent via CD, data DVD, or the Web
• Other formats may be accepted if possible (DVD, etc), but additional conversion time will be needed
• Aspect Ratio: 4:3 preferred; 16:9 acceptable
• Video Size: At least 480x360 (in 4:3) - video width can be no smaller than 500 pixels.
• Bit Rate: At least an average of 400 kbps
• Audio: At least 22050 Hz / 16bit Mono
• Along with the video, a 2 - 3 word title and 10 - 12 word description of the video should be included. A link to your website (or specific page) should also be available.

Webinars

 

Webcast: An Effective Marketing Tool
The term "Webcasting" is the ability to use the Web to deliver live or delayed versions of audio or video broadcasts. A Webcast is similar in intent to a live power point presentation but designed for the internet. Webcasts deliver the audio and visual content right to the users' desk top.

 

How does a Webcast work?
A Webcast is an advertiser-sponsored event that is broadcast over the internet from a Cygnus site to viewers who are a targeted market segment for the sponsor. A Webcast can be taped at an exhibition and delivered in real time to an audience across the country or it can be taped on location on a specific topic and viewed at a later time which is convenient for each viewer. It can have registration to the event or can be viewed upon demand without viewer information supplied. In summary, a Webcast is flexible to the needs of the client and viewer.

 

What is included in a Webcast Package?

• Logos and taglines presented on promotional materials from date at the onset of the promotional campaign.
• Sponsor's name and tagline in pre-Webcast reminder e-mails to registrants and follow-up thank you e-mail after their participation
• Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
• Logo and link on the sign up page of the individual presentation
• Logo included in the frame of the presentation
• Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message.
• Sponsor will get verbal audio thank you at least twice during presentation
• Entire Webcast, including sponsor logos and links, will be archived for one year

Digital Edition

 

The OEM Off-Highway Digital Edition is an online publication devoted to the best of each month’s print edition in an easy-to-read, full screen layout. Its online presence allows OEM Off-Highway magazine to become instantly global, instantly shareable, and instantly accessible.

 

The digital edition invites advertisers to enhance their message through animation, integrated video and audio components to bring your ad to life.  Talk to your customers in ways you never could before.  OEM Off-Highway’s Digital Edition can deliver that enhanced message for you!

 

eBlast

 

Send your message to readers who ask to receive your promotional advertising. Almost 8,000 OEM professionals have requested that we e-mail to them promotional e-mails (NO SPAM!) from advertisers like you. Target your niche market by component category from one of our specific subscription lists: Our reporting will tell you how many e-mails sent, opened, clicked, and forwarded. Mailing lists updated daily! All of the content within the E-Blast is dedicated to your message. This is a great way to announce a new product or service, conduct a contest, feature specially priced items, or sell inventory quickly to a large, dedicated audience.

 

What is included in a Webcast Package?

• A pre-designed, HTML e-mail message covering your company, product(s), service(s), or any other information you want your customers to see
• We can also design your blast from a print advertisement, a PDF, or from scratch
• A subject line that meets our approval must be also provided
• Subject lines should be as enticing as possible, more than ONE word, and NOT in ALL CAPITAL LETTERS
• Rich media is not accepted
• Animated GIFs are discouraged as Microsoft Outlook 2007 will not accept them
• Pre-designed blasts should be mindful of differences in e-mail client compatibility
• A blast that is entirely a linked image it NOT recommended, as today's e-mail platform block images. An HTML e-mail should be a combination of text and images with a call-to-action within the text component
• If sending a pre-designed blast, a text version must be included
• Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg)

 

eProduct Showcase

 

Stretch your budget with a Product Showcase! A Product Showcase provides an electronic advertising vehicle for our professional advertisers to reach a 100% opt-in e-blast list in a cost effective manner. The Product Showcase is an opportunity for advertisers to pay for a portion of an e-blast and maintain the high impact effectiveness that an e-blast delivers. A total of 6 to 8 advertisers, each with an individual product to promote, combine to complete the Product Showcase. If more than 8 advertisers want to purchase an eProduct Showcase, additional eProduct Showcases are sent to accommodate demand. Each advertiser submits one static graphic of their product, one company logo with url link and 40 - 60 words of copy. The interactive department designs each advertiser's space and returns a proof to the client for an okay.

 

What is included in a Webcast Package?

• Title or name of your product
• Product Image: Hi-res (we will resize it to fit your placement)
• Company Logo Image: Hi-res (we will resize it to fit your placement)
• Product description: 40 - 60 words describing your product. Can be in paragraph form or 4 - 6 bullet points
• A link to your website or specific page on your site

 

eNewsletter

 

e-Newsletter Sponsorships:

The top ad position on the e-newsletter is called the E-Newsletter Sponsorship. This advertising spot is 468 x 60 and positioned right under the newsletter masthead for prime viewing and interactivity. The e-newsletter Sponsorship package does not stop there. An article with graphics is also included in a text advertising space in the issue. Sponsorship is a great branding vehicle or new product launch marketing tool. Sponsorship is an integral part of your company's commercial communications strategies. Sponsorship enables business to demonstrate its leadership in the industry, provides a return on investment and statistical reporting on performance.

 

e-Newsletter 120 x 60 Banners:

Advertising in online newsletters is one the most popular form of generating sales leads online. Send your advertising message to fabricating and metalworking industry leaders with e-newsletter banner advertising. Your banner advertising can have a link from the e-newsletter to your site and also have an email link so that readers can contact you directly. Various sizes accommodate your marketing campaign's objective and budget.

 

e-Newsletter 120 x 120 Banners:

Advertising in online newsletters is one the most popular form of generating sales leads online. Send your advertising message to fabricating and metalworking industry leaders with e-newsletter banner advertising. Your banner advertising can have a link from the e-newsletter to your site and also have an email link so that readers can contact you directly. Various sizes accommodate your marketing campaign's objective and budget.

 

e-Newsletter 120 x 600 Banners:

Advertising in online newsletters is one the most popular form of generating sales leads online. Send your advertising message to fabricating and metalworking industry leaders with e-newsletter banner advertising. Your banner advertising can have a link from the e-newsletter to your site and also have an email link so that readers can contact you directly. Various sizes accommodate your marketing campaign's objective and budget.

 

e-Newsletter 468 x 60 Banners:

Advertising in online newsletters is one the most popular form of generating sales leads online. Send your advertising message to fabricating and metalworking industry leaders with e-newsletter banner advertising. Your banner advertising can have a link from the e-newsletter to your site and also have an email link so that readers can contact you directly. Various sizes accommodate your marketing campaign's objective and budget.

 

e-Newsletter Hot Product:

Reaching the right prospect is easy using e-newsletter Hot Product text advertising. OEM Off-Highway.com's e-newsletters are designed to deliver your message to the precisely-targeted audience you need to meet and exceed your marketing goals. Because e-newsletters contain multiple articles, tips, updates and expert advice, your Hot Product will receive the advertising impact it deserves.

 

Banner Specifications

 

eNewsletter Banner Specifications

 

E-Mail Products

 

Product Showcase Blasts & Products

 

Buyer's Guide

 

Manufacturers wanting to capture important decision makers’ attention and showcase their products and companies need to advertise on the Component Connection.  Strong page views and unique visits demonstrate the benefit of the Component Connection to the OEM Off-Highway audience.  This is a valued resource for product development teams to research and receive information on companies and products important to the success of their project.   

 

With a tiered advertising strategy, large- to small-sized companies can find a suitable solution to increase lead generation and sales opportunities

 

Tier One

Located on the Component Connection’s navigation bar on every site page, a medium rectangle ad (300 x 250) in a specific main category appears in the dropdown menu.  This ad position (300 x 250) is also seen throughout the category.  This enviable position defines industry leadership and excellence.

 

Tier Two

Displayed in the sub category position, your company’s banner ad (468 x 60) speaks to your prospect or client seeking relevant products that your company provides.  Be the company that buyers recognize.

 

Custom Marketing

 

Cygnus Custom Marketing generates branded content that helps customers fully value the products services our clients provide. We help strengthen brands and retain customers with relevant and credible content divined through relationships in major markets via more than 100 Cygnus Business Media properties.  We augment this insight with additional research and market interaction and we recognize the role of distribution networks as integral components of our work.

 

We offer a complete range of skills and services to develop and deliver effective marketing communications and brand management tools in the print, digital and live event arenas. 
These products include:

• Print media
• Video
• Live events
• E-media
• Strategic planning
• Web site development

 

 We communicate to more than two million decision makers and buyers in the business and public service sectors. These are the people who make America work.  Our client’s customers and prospects reside in these markets. We know them. They know us. Let us make an introduction for you