DEUTZ has announced Bert van Hasselt has been newly appointed as the Green segment’s first CEO and will be responsible for the targeted development of alternative drives. The decision follows the restructuring of the segment that was initiated last year. Now that Green has a more independent organizational structure, it should be able to align its development activities even more closely with the market and the needs of customers and ultimately enable this business to operate profitably too.
“Electric drives have a role to play in smaller machines and we have we have positioned ourselves well in this area in recent years. But it is becoming increasingly clear that many of the machines that we supply drives for will not be able to operate without an internal combustion engine, even in the future. We should acknowledge this and focus on the areas in which we as DEUTZ have experience and a head start on our competitors,” said DEUTZ CEO, Dr. Sebastian Schulte.
“We are delighted to welcome Bert van Hasselt as the Green segment’s CEO. Not only does Bert know DEUTZ extremely well, but he has proven his ability to shape change, while maintaining a focus on sales and customer-centricity, across more than 25 years in management in the engineering and commercial vehicle sectors. Bert will continue the strategic realignment of the Green segment with great success.”
