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Eaton and Dana celebrate 10 years of Roadranger marketing agreement, agree to renewal
Ten years after diversified industrial manufacturer Eaton Corp. and Dana Holding Corp. created the original Roadranger marketing organization, the two companies have agreed to renew the groundbreaking initiative for an additional five years.

The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products – with Roadranger's customer promise of "More Time On The Road."

"About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers," says David Renz, vice president of sales and marketing, Eaton. "I'm happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today."

"Based on the feedback that we have received from our customers, the Roadranger approach has been a success," adds Frank Sheehan, senior vice president of global sales, marketing, and planning for Dana. "We've continued to work together to provide increasing levels of customer value and satisfaction, by 'virtually integrating' our drivetrain systems and other products into a solution that is clearly more than the sum of its parts."