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At a press conference at the annual World of Concrete trade show, Navistar International Corp. formally introduced Continental Mixers as the latest addition to the Navistar portfolio of brands.
The new name of the company, Continental Mixers, LLC, signals a new chapter in the already strong heritage of Continental Manufacturing Company, which Navistar acquired in December, 2009. Continental Mixers will offer a full lineup of rear discharge mixer products sold under both the Continental Mixers and CBMW Mixers brands. Continental Mixers, LLC will continue to operate independently with operations based in Houston, Texas.
"We're excited to add Continental Mixers to Navistar's industry-leading lineup of vocational, purpose-built products," says Steve Guillaume, general manager, Continental Mixers. "Bringing enhancements to what was already a very successful business will provide our customers with the highest level of service and support in the industry."
Along with the new name, Navistar communicated its vision to create one of the largest, most comprehensive and geographically diverse dealer networks in the industry.
