As OEM Off-Highway marks its 40th anniversary in 2024, we reflect on the incredible journey the brand — and the industry as a whole — has had over the past four decades. From humble beginnings to becoming a staple of the industry, OEM Off-Highway has been a platform for showcasing innovation, excellence and progress.
To mark this significant milestone, we're exploring both the past and the future. In our continued coverage, we take a look at some of the more sizeable shifts and track the trends that have helped to shape off-highway equipment as we know it today.
Since the brand was established in 1984, off-highway equipment design and development has been greatly impacted by innovation, technology, emissions regulations, data analytics and more. It's important to recognize both the causes and effects of these shifts, and the ways in which they have shaped the industry. Many of these changes have been inspired by, developed by and driven by you, our readers.
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Whether you're a longtime reader of OEM Off-Highway's print magazine or a new subscriber, visitor or follower, we want to hear from you. What was your experience been across these four decades? What have been some of the most memorable or impactful changes the industry has faced to date?
Please take a moment to share your thoughts on the evolution of product development for mobile equipment, how the industry has changed and what you see coming next.
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Your response may be selected to be included in our 40th anniversary coverage.
For more on OEM Off-Highway's 40th anniversary, check out our additional and extended coverage.
