Tire Manufacturer Appoints Two to Account, Sales Positions

Double Coin and CMA named Patrick Etheridge as original equipment/national account manager and Luis Garay as regional sales manager.

March 7, 2025

Double Coin Tires

Patrick Etheridge Luis Garay

Double Coin Tires

Double Coin and CMA announced the promotion of Patrick Etheridge to original equipment/national account manager and the addition of Luis Garay as regional sales manager.

Etheridge will oversee Double Coin’s truck tire sales into North America's OEM and fleet channels. Etheridge was regional sales manager for Double Coin in the Mid-South/Rocky Mountain Region and has over 33 years of commercial tire experience

Garay has extensive experience in product research while developing business with distribution partners. Previously, at K&M Tire Inc., Luis specialized in AG and OTR sales, growing dealer networks, and leading training programs. He also worked in the servicing dealer network with GCR Tire, a division of Bridgestone Firestone and Beasley Tire.

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