White Drive Brings New Products to IFPE 2014

White Drive Products brings technology to meet customer need.

Chris Goode, Chief Business Development Officer for White Drive Products discusses the several new products the company has on display at IFPE 2014. "We're in a very mature market," so White Drive focuses on getting close to the customer to find out needs and expectations and works to build in those requirements.

By separating its engineering force into design-focuses and research-focused, it is able to address both emerging technology trends and match it to customer request.

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