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Jenny Lescohier
Editor, Rental magazine
More from Jenny Lescohier
Rental Remains a Force for Equipment Makers to Consider
Predictions for continued growth in equipment rental suggest manufacturers should heed the need for no-frills, low-cost options.
Why You Need to Consider the Rental Market
A paradigm shift in the way contractors view their acquisition strategy translates into continued growth for equipment rental.
Strong rental market drives equipment design
Equipment manufacturers are recognizing the demand for simpler, lower-spec'ed machines from rental companies aiming to maximize profit potential while providing the right tool for the job.
