Jenny LescohierFrom the AuthorMarket AnalysisRental Remains a Force for Equipment Makers to ConsiderPredictions for continued growth in equipment rental suggest manufacturers should heed the need for no-frills, low-cost options.Market AnalysisWhy You Need to Consider the Rental MarketAmerican Rental Association (ARA)A paradigm shift in the way contractors view their acquisition strategy translates into continued growth for equipment rental.HomeStrong rental market drives equipment designEquipment manufacturers are recognizing the demand for simpler, lower-spec'ed machines from rental companies aiming to maximize profit potential while providing the right tool for the job.Page 1 of 1
