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Jenny Lescohier
Editor, Rental magazine
More from Jenny Lescohier
Market Analysis
Rental Remains a Force for Equipment Makers to Consider
Predictions for continued growth in equipment rental suggest manufacturers should heed the need for no-frills, low-cost options.
Market Analysis
Why You Need to Consider the Rental Market
A paradigm shift in the way contractors view their acquisition strategy translates into continued growth for equipment rental.
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Strong rental market drives equipment design
Equipment manufacturers are recognizing the demand for simpler, lower-spec'ed machines from rental companies aiming to maximize profit potential while providing the right tool for the job.
