Robert Farrell

Robert Farrell, Jr. is President of Farrell Marcom, LLC and a Co-Founder of Rev-Sim.org.

Excavator 2018

Driver in the Loop: Aligning Product Designs with User Expectations

Leveraging DIL simulation enables manufacturers to place the interaction between humans and machines at the center of their designs to ensure an optimal operator experience.

Simulation-enabled design and “digital twins” have moved from optional processes to workflow must-haves.

Interactive Virtual Prototyping: Building the Next Generation of Off-Highway Machines with Worksite System-Level Simulation

Worksite systems-level models can assess complete, representative products operating in their intended environments which enables engineers to better evaluate interactions between systems.