Trelleborg, global developer and supplier of tires and complete wheel solutions for the agricultural industry, has been selected as the official partner for the Massey Ferguson Super6 Demo Tour, a European wide road show across 10 key markets presenting the Massey Ferguson tractor range.
The event, which will see Trelleborg further strengthen its strategic partnership with the leading tractor manufacturer, will allow Trelleborg to showcase its latest product innovations.
“After England, Austria, Norway, Belgium and Sweden, the international Super6 Demo Tour will come to Italy,” says Paolo Fogagnolo, Country Manager for Italy and Greece at Trelleborg Wheel Systems.
“The Super6 Demo Tour will feature the latest generation of Massey Ferguson tractors equipped with Trelleborg tires. The MF 8690 DVT Exclusive tractor fitted with Trelleborg TM1000 High Power IF 710/75R42 and IF 650/60R34 tires will be seen for the first time on the tour. The tires have been developed according to Trelleborg’s Blue Tire technology to meet the requirements of today’s high powered tractors.
“Massey Ferguson tractors equipped with Trelleborg tires combine well-proven, cutting edge technology with the latest fuel efficient engines as well as operator comfort. Pioneering the ultimate in SCR (Selective Catalytic Reduction) technology and designed specifically for agriculture, the MF 8690 DVT Exclusive offers outstanding engine efficiency for lower fuel consumption. At the same time, the extra wide footprint area of TM1000 High Power tires provides outstanding traction and fuel efficiency, optimizing working time and reducing emissions.”
Gianluca Gherardi, Massey Ferguson National Sales Manager, comments, “We are really excited about this new initiative that further reinforces the strong relationship between Massey Ferguson and Trelleborg. We share the same vision and strategy for the future of farming and we are both aware of the effectiveness of the field demonstrations as a useful tool to improve the direct contact with final users.”
On July 17, Trelleborg will attend the tour’s Italian stop in Rome with its interactive mobile stand, the ‘Blue Box’, displaying the latest Trelleborg innovations and digital services, giving farming professionals the chance to interact with Trelleborg’s industry-leading tire and complete wheel solutions.
