BKT, the leading multinational Off-Highway tire manufacturer, continues its growth in the Original Equipment channel and announces the appointment of two new managers to further strengthen the corporate organization in the global OEM sector. Aniruddha Pandit becomes Head of OEM Africa & Middle East and Rishi Raj Singh becomes Head of OEM Asia Pacific.
These two new appointments are aimed at consolidating existing relationships with major manufacturers, plus at opening new business opportunities in new markets by leveraging a strategic and ambitious plan. The focus will lie on building long-term relationships with major commercial players, based on an open and transparent dialogue.
"Rishi Raj Singh and Aniruddha Pandit have demonstrated great leadership skills and a strategic vision that add value to BKT's corporate mission. Their expertise and long-term industry experience will be key in driving the company's innovation process, in consolidating our leadership position in the tire industry, and in further strengthening BKT's structure in the global OEM channel," said Ludovic Revel, president Global OEM at BKT in a press release.
In their roles, the two will supervise all OEM operations, including partner relationships, product development, and market expansion. They will work hand-in-hand with the teams to make sure that BKT remains a reliable partner for OEMs around the world.
"This choice will enable us to explore new opportunities for growth and, above all, to respond to the specific needs of the two regions APAC and MEA, which require special attention to market dynamics and the ability to respond to local challenges" Revel said.
