Extraordinary and impressive is BKT’s appearance at the 2018 edition of THE TIRE COLOGNE. A giant dumper of about 6.5 tons – for the first time seen at a trade show – and a tractor of 1,500 kg weight - both made of plexiglas - will be a crowd-puller at the over 500 sq. m large booth of the Indian-based multinational group, a major global player in the off-highway tire market. This effective setting provides additional value to the selection of top-of-the-range tires for every sector from agricultural and agro-industrial to earthmoving, OTR, industrial and constructions – all fields, in which the company has been working successfully for a long while and has gained recognition for its expertise. 
Earthmax SR 45 M
The extraordinary 1:1-scaled dumper is equipped with six EARTHMAX SR 45 M tires, size 24.00 R 35. These solutions that are specifically conceived for rigid dumpers feature an all-steel casing, a deep E-4 class tread along with a particularly cut-resistant compound. Essential properties to ensure excellent traction and resistance even for long-haul transport at harsh conditions.
Along with this giant vehicle, a transparent tractor, which has already been present at trade shows, is displayed with likewise impressive dimensions. It is made of 1,500 kg of plexiglas and equipped with highly innovative tires, namely AGRIMAX V-FLECTO sized VF 710/60 R 42 NRO and VF 600/60 R 30 NRO - a winning mix of technologies enhancing the performance of latest-generation tractors for any field. It is the perfect response to modern farming thanks to unique and distinct features such as reduced soil compaction, less operating costs, double usage in the fields and on the road without the need for inflation pressure changes, and increased load capacity (+40%) at the same pressure of a standard tire of the same size. A peerless tire that excels for both performance and reliability.
Ample space has been dedicated to the cutting-edge products in each field. The farming sector is represented by AGRIMAX FORCE, sized IF 900/60 R 42, and AGRIMAX TERIS, on display in size 800/65 R 32, whereas for agro-industrial handling equipment, there is CON STAR to be viewed at the fair in size 400/70 – 24. For the industrial sector, there is PORTMAX PT 93, on display, size 280/75 R 22.5, and last but not least, AIROMAX AM 27, sized 445/95 R 25, a crane tire for construction.
In addition to being functional, the booth layout is definitely innovative and creative as evidenced by this dumper built of a steel bearing structure, 68 connection pipes and 530 lathed Nylon spacers that are fitting and holding together 127 panes of plexiglas (4 tons), which have been cut with laser technology – an extraordinary assembly showing a weight of 65 tons. This style perfectly matches BKT’s philosophy in terms of trade show appearances, which has always been considered both a meeting venue and a place of entertainment. Not to be missed, indeed, games and fun for visitors and guests, who will have the opportunity to instantly win some exclusive BKT-branded freebees, such as branded bags, or badge holders. Rounding off the appearance is the message of the 2018 advertising campaign “A long way together” dedicated to the fields of agriculture and OTR/IND-CON, which can be seen at several outdoor spaces, enhancing the company’s leadership and positioning as one of the main players also on this international stage.
