The Yokohama Rubber Co., Ltd., announces that it will consolidate its various off-highway businesses into one single entity. This will include Alliance Tire Group (ATG), which Yokohama bought 4 years ago and Yokohama’s off-the-road (OTR) tire businesses across the globe.
This new entity, named Yokohama Off-Highway Tires, will have a global footprint with leadership team distributed between Tokyo, Boston, Amsterdam and Mumbai. Yokohama Rubber’s current medium-term management plan, the Grand Design 2020 (GD2020) includes a commercial tire strategy that targets “Positioning commercial tires as a pillar of growth in our second century and off-highway tires as a growth driver.”
This consolidation will result in a closer integration of Yokohama Rubber's brand power, high quality, and global sales network with ATG's high growth potential, diverse product lineup, and superior cost competitiveness. In addition, the unified global entity will offer the full-range of OHT, from small forklift tires to ultra-large ROTR (radial off-the-road) tires to meet a wide range of customer needs in the global OHT market for tires used on construction and industrial vehicles as well as agricultural and forestry machinery.
As the first step in this consolidation, Yokohama Rubber’s OTR tire business in the USA will be combined with Alliance Tire Americas Inc. (ATA) on January 1, 2021. The combined entity will be named as Yokohama Off-Highway Tires America Inc.. Integration plans for the rest of the world are being finalized and will be communicated in the near future.
Yokohama Off-Highway Tires America Inc. will have its head office in Wakefield, MA (currently ATA’s head office) and it will be lead by President Dhaval Nanavati (current ATA president).