Navigating Buyer Demands, Purchasing Experiences with Digital Transformation

In an upcoming October 23 webinar, learn about how digital transformation can help companies navigate buyer demands and exceptional purchasing experiences.

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Enterprises are modifying their procurement processes and demanding terms, rebates and not-to-exceed pricing as well as stipulating how invoices must be delivered if suppliers want to get paid. Digital transformation, which has had a larger role in manufacturing in many different ways, also can play a key role in shaping the process and make it an easier experience for everyone involved. 

In an October 23 webinar, "How Digital Transformation Reshapes Payments for OEMs like General Motors" at 11 AM CDT/12 PM EDT, presenters Teresa Cain and Lisa Coggins will explain this process further and the impact it's having on a larger scale.

Cain and Coggins will explain how organization-wide digital transformation initiatives are putting pressure on accounts/receivable (A/R) departments to meet growing buyer demands that are becoming more demanding for original equipment manufacturers (OEMs) across the globe. They'll emphasize four key aspects during the webinar:

  • Understand the impact of digital transformation to OEMs
  • Why the growing demand for payments help decrease costs for OEMs
  • How B2B OEMs are creating B2C-like buyer purchasing experiences
  • Gain insights into how OEM programs and rebates can drive customer satisfaction and loyalty.

They'll also explain how digital transformation is powering critical workflows and the supporting platform capabilities it can provide. They'll also talk about what OEM buyers want and the buying experience and digital trends in B2B purchasing.

Cain and Coggins will also have several discussion points throughout the webinar to address questions such as:

  • How OEMs are creating exceptional purchasing experiences to keep buyers interested
  • How OEMs build loyalty with customers to get repeat purchases
  • How manufacturers are adapting to meet new buyer demands.


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