Genie to Celebrate 50 Years of Business at bauma 2016

Genie will celebrate 50 years of business during bauma with four new product introductions and other celebrations to mark the occasion.

When it comes to innovation there’s no place like bauma, and this year Genie has a lot to celebrate.

Marking half a century serving aerial markets around the world, “From Bud Bushnell’s garage in 1966, to the 4,500 team members serving customers around the world today, our customers have trusted us and helped us build and define the aerial industry, to offer people ways to work at height safely,” says Matt Fearon, President Terex AWP. “Genie is the story of teamwork, and it is through working with our customers that we will continue to find new solutions and opportunities to take them higher. For us 50 years is just the beginning, the best is yet to come.”

Focusing on the future, Genie will be celebrating its golden milestone at bauma 2016 with four new products among up to 20 of its latest and most popular models. Featuring new working heights, extra capacities, advanced power-source technologies and increased operator protection and comfort solutions, this year’s show will stage the premier of two new Genie Z-boom lifts, a new compact GTH-telehandler and a redesigned Genie vertical mast lift – the details of which will be unveiled closer to the show.

In addition to a host of birthday surprises, throughout the event, Genie team specialists will be on hand for customers to learn how its New Maintenance Protocol and time-proven Genie Service Solutions (GSS) offering can simplify and make their business more profitable. Genie will be presenting new territories where GSS is now in action to significantly increase machine uptime and raise rates of utilization, to increase the profitability of rental fleets by reducing maintenance costs by up to 25%.