Yanmar announces leadership and management changes

Yanmar America has made several leadership changes to better focus its efforts on sales, marketing and customer support of its current products and help grow future business.

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Increased business complexity, combined with the need to increase support of globalization and expansion of Yanmar Holdings Ltd., has caused Yanmar America to evaluate and restructure some of its key leadership positions effective June 1, 2014.
Yanmar America announces that Ted Bregar will relinquish his duties as President of Yanmar America and assume the responsibilities as Chairman & Senior Executive Advisor to Yanmar America. Bregar will report to Tetsuya Yamamoto and the Yanmar America Board of Directors.
In this role, Bregar will be responsible for finding new business opportunities for Yanmar, serve in an advisory role for the new President of Yanmar America and take on other duties as requested by the Yanmar America Board of Directors. Bregar will not be participating in the day-to-day management or activities of Yanmar America.
Bregar indicates that, “Yanmar America has made much progress in the past three years in charting a new direction for our businesses in the Americas. Now it is time to begin a new chapter at Yanmar America where this strategic direction is fortified and supported by operational excellence. At the same time, we will continue to support Yanmar Holdings' drive for globalization and creating new business opportunities. I will be focused exclusively on expansion of Yanmar's business. This is an exciting opportunity for me to use the accumulated experience of my career.”
Yanmar America further announces that Tim Fernandez will become the new President of Yanmar America. Fernandez will report to Yamamoto and the Yanmar America Board of Directors.
In his new role, Fernandez will be focused exclusively on achieving operational excellence in Yanmar America's main lines of business in order to achieve the 'Premium Brand' value proposition for its dealers, distributors and end users.
Fernandez joined Yanmar America three-and-a-half years ago after a 20-year career with Yamaha Motor Corporation. While at Yanmar, he has led the Industrial Engine, Energy Systems and Marine Engines Business Units. Most recently, Fernandez assumed Bregar's duties for several months during his medical absence last year. He has over 26 years of diverse and extensive experience with multi-national retail dealer and OEM distribution channels.
As noted by Bregar, “Tim is an innovative and persuasive leader with a strong vision, work ethic and servant-leadership style which have helped him to develop high performing teams. Mr. Fernandez is well suited to lead Yanmar America and achieve new levels of operational excellence.”
In a statement to Yanmar?s internal and external stake holders, Fernandez said, “Yanmar has a long, successful history in the world based on quality products and services engineered to conserve fuel and serve mankind. I am proud and excited to have the opportunity continue this history, and to help lead Yanmar America into the future by capitalizing on exciting new, emerging technologies all built around our state-of-the-art diesel engines that are the heart of our industry leading marine and industrial OEM applications, as well as Yanmar agriculture, construction, power generation and air conditioning products. I am looking forward to continuing Yanmar's position as a valued partner to our many customer groups by providing them and their customers with the best possible combination of power solutions and services, all provided and supported by the best team in the business – Yanmar employees worldwide.”
Thirdly, Robert Abend has been appointed Vice Chairman & Executive Advisor. In his new role, Abend will report to Bregar and the Yanmar America Board of Directors.
In his new role, Abend will work with Bregar to focus on business development. Abend will also relinquish his day-to-day operating responsibilities at Yanmar America in order to concentrate his efforts on his new responsibilities.
Says Bregar, “With his extensive commercial and technical background, industry insight and 30 years of experience as a Yanmar employee, Rob is the perfect fit for helping to lead efforts to expand Yanmar's businesses and global reach.”
Finally, Junichiro “Jimmy” Onishi has been promoted to Vice President of Yanmar America, and will report to Fernandez.
Onishi has a distinguished background in the Yanmar organization in Japan where he has been instrumental in building marketing structure and processes.
Fernandez indicates that, “Mr. Onishi has added considerable value to the Yanmar America organization since his arrival in 2012. He is particularly well suited to help Yanmar America build operational excellence and advance Yanmar's Premium Brand value proposition. I look forward to working closely with him on a daily basis.”
These moves will allow Yanmar America to become focused exclusively on sales, marketing and customer support of current products and services, and in parallel, will allow Yanmar Holdings to develop future businesses of a regional and global nature.