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Daimler Trucks to Announce Automated Driving Strategy

At the Consumer Electronics Show 2019, Daimler Trucks will announce the company's next steps within the context of automated driving, as well as premiere an urban mobility concept vehicle.

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Daimler's trade fair exhibition at the Consumer Electronics Show in Las Vegas (CES; January 8-11, 2019) will be focusing fully on the outlook on the future of mobility. Highlights include the world premiere of the new Mercedes-Benz CLA, U.S. premieres of the battery-electric Mercedes-Benz EQC (combined power consumption: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisional figures)[1] as well as the revolutionary Vision URBANETIC mobility concept; plus essential news about the Daimler Trucks' strategy for automated trucks. After the Mercedes-Benz press conference, Sajjad Khan, Member of the Divisional Board of Mercedes-Benz Cars, CASE and Vice President Digital Vehicle & Mobility, will be giving an insight into the current developments within the context of the Daimler-wide CASE digitalization strategy – Connected, Autonomous, Shared & Service and Electric Drive. In the afternoon, Wilfried Porth, Member of the Board of Management of Daimler AG and Human Resources and Director of Labor Relations at Daimler AG's Mercedes-Benz Vans, will be explaining the future of mobility using Vision URBANETIC as an example.

On the day before (Monday, January 7), Daimler Trucks will be providing an overview of the most recent company and technology developments at the Keep Memory Alive Center (KMAC) and will be announcing the company's next steps within the context of automated driving. Media representatives will subsequently be given the opportunity to experience the most recent products from the North American truck and bus/coach portfolio at the Las Vegas Motor Speedway. 18 C0763 403

The new Mercedes-Benz CLA will be showcased to the global public for the very first time, featuring its evolved MBUX (Mercedes-Benz User Experience) infotainment system, a technological innovation that premiered at CES in 2018. New functions have already been added a mere 12 months later. As a result, the new Mercedes-Benz CLA Coupé is not only the most emotional vehicle of its class, it is also a highly intelligent automotive specimen: the new CLA offers a number of clever solutions, from the MBUX Interior Assistant that identifies operation requests on the basis of movements to lend the vehicle interior a certain level of intelligence, to augmented reality for navigation and the ability to understand indirect voice commands as well as ENERGIZING COACH featuring individual fitness recommendations.