Trelleborg sponsoring Tractor of the Year Awards at Agritechnica

Trelleborg is an official partner for the Tractor of the Year 2014, and will attend the awards ceremony taking place at Agritechnica 2013.

Trelleborg will attend the prestigious Tractor of The Year® awards 2014 as official partner. The awards ceremony will take place at leading agricultural exhibition, Agritechnica 2013 in Hannover, Germany, November 10 at 12:00pm.

Based on the assessments carried out in the months preceding the event, a judging panel of 23 journalists from across the European agricultural industry’s most influential publications, will award the finalists in each category, as well as the winners of ‘Best of Specialized 2014,’ ‘Golden Tractor for Design 2014’ and ‘Tractor of the Year 2014.’

Fabio Zammaretti, Chairman of the Tractor of the Year awards, says, “The Tractor of The Year awards has grown significantly over the past couple of years and has significantly consolidated its relevance within the agricultural industry. In 2013, we have yet again further strengthened our strategic partnership with Trelleborg, resulting in a number of new projects, including ‘Tractor of the Year 2014: Let the challenge begin,’ to further promote innovation for sustainable farming.”

‘Tractor of the Year 2014: Let the challenge begin,’ which took place at Palazzo Arzaga on Lake Garda, Italy, on May 22 to 23, was not only the very first event of its kind to precede the awards ceremony, but the first to be co-marketed between Trelleborg and Tractor of the Year. The event saw tractor manufacturers present their candidates for the 2014 Tractor of the Year awards to international judges for consideration.

Paolo Pompei, Business Unit President Agricultural and Forestry Tires at Trelleborg Wheel Systems, says, “We are extremely proud to associate our brand with this important award scheme for the agricultural machinery industry. Over the years, we have demonstrated our long-term commitment to meeting the evolving wants of farming professionals, working in close cooperation with the world’s leading tractor manufacturers to foster the development of the agricultural industry.

“As such, we are looking forward to further extending our long term partnership with the esteemed Tractor of the Year awards to meet the needs of modern agriculture.”

Visitors to the show can visit the Trelleborg stand located in hall 9, stand 06.