CrossControl, the Sweden-based provider of industrial vehicle control solutions, establishes operations in Germany. The German office will be headed by Yassine Zoubir, previously CEO within ArcelorMittal. Up till 2007, Zoubir was Division Manager for ifm’s ecomat mobile.
With the German office, located in Dusseldorf, the company will provide local support to its growing base of German customers. With global accounts such as John Deere and Bombardier Transportation, CrossControl already has a substantial business in Germany as a base for further developing its business in the German market.
“In Northern Europe there are a number of major industrial vehicle OEMs that early recognized the importance of increased automation and use of advanced controls as a means of differentiation” says CrossControl CEO Peter Lageson and continues: “We have had the fortune of being part of this development which has enabled us to develop a strong offering in the domain of vehicle control. On this basis, we are building the company further, and establishing the company in Germany is an important strategic milestone for us.”
The first major event for CrossControl Germany will be the Agritechnica trade show in Hannover, November 13 to 19 2011.