Optronics International, a leading manufacturer and supplier of heavy-duty vehicle lighting, announced that it has been acquired by Lucidity Enterprise Co., Ltd. Optronics will operate as an independent business unit of the Taiwan-based lighting powerhouse, giving it direct access to Lucidity’s manufacturing strength, R&D capability and experience with the global vehicle lighting marketplace. The acquisition is the result of a longstanding, strategic relationship between the two organizations and represents a natural step in each company’s evolution.
Lucidity is considered to be one of the world’s premiere vehicle lighting manufacturers and supports leading OEs of both powered and non-powered vehicles. The company serves a global marketplace and its products have long been sold through other U.S.-based HD lighting suppliers.
Lucidity’s state-of-the-art manufacturing credentials, including ISO/TS 16949, ISO 14001, OHSAS 18001, ISO 14064-1 and PAS 2050 designations, are complemented by its robust product design, compliance testing and R&D capacity. The company also recently acquired an Australia-based wiring and harness company.
“Optronics has firmly repositioned itself and this will absolutely change the competitive hierarchy in HD lighting,” says Brett Johnson, president and CEO of Optronics International. “OEs will gain access to a lighting manufacturer with global sophistication, fleets will enjoy increased product availability and everyone will benefit from new, innovative technology and the industry’s most competitive pricing structure.”
Johnson says that Optronics has been steadily gaining market share in the HD and work truck markets, attributing much of the success to the company’s customer-centered, can-do culture of listening and rapidly responding to needs with high-quality products that are realistically priced. Johnson adds that with the new resources available to it, Optronics will be even more flexible and aggressive in the pursuit of new product development, tooling and speed to market.
“Optronics complements Lucidity’s strategic objective of bringing imaginative, relevant and competitive lighting technology to the North American vehicle marketplace and the larger world,” says Wayne Huang, chairman of Lucidity Enterprise Co., LTD. “As a result of this investment, we expect to raise the bar, by delivering more advanced technology, more product availability and more choices to our customers.”
Lucidity purchased Optronics International from Harvard Place Investments (HPI), which has owned the company since 2009. Customers and industry partners will see no change in service, accountability or how the company conducts business.
Optronics will continue to manufacture and deliver exceptional, high-quality products, while providing uninterrupted support to its distribution network and customers. Optronics will also renew its efforts to advance efficiency and innovation, with the same team of dedicated and experienced managers and staff.
Company officials from both organizations stated that the Optronics brand would continue to be a vibrant and stable fixture within the HD, trailer, RV, transit, agriculture and marine markets it currently serves and that it will expand into new markets as well. Optronics will maintain its headquarters in Tulsa, OK, manufacturing facility in Muskogee, OK, and its distribution facility in Elkhart, IN. The company expects to grow its physical presence in the U.S. as a result of the acquisition.
