As Xantrex wraps up 2013 on a high note following its integration into $36 billion conglomerate Schneider Electric, company officials announce additional investment in product development for 2014 and beyond, crossing all lines of business while expanding its global footprint.
“While other competitors in the onboard AC power niche are either up for sale, importing products with brand labels or struggling for survival, Xantrex has emerged from the recession in a powerful position of strength as the most reliable and bankable brand in the AC power category,” says Richard Gaudet, Vice President, Xantrex brand at Schneider Electric. “Our decades of experience, and technical and market expertise in the onboard AC power category, coupled with Schneider Electric's vast resources including financial, technical and global operation assets offers our customers a unique brand they can trust with the highest level of commitment in the market. To further bolster this commitment we have invested in our design and engineering resources as part of our strategy to remain on the leading edge of new products and technology.”
Poised for significant growth over the next two years, Gaudet reports that the company plans to launch multiple new products in 120 and 230V power outputs in the marine, truck, RV, EMS, military and work vehicle segments it serves. Xantrex is implementing a new regional-based sales approach to be closer to end customers, to further enhance relationships and to add more value with partners at all levels. It also will introduce a new aftermarket merchandising program to support in-store sales of its recreational-based products and educate consumers. It continues to expand its end-user-focused educational initiatives including the popular Tech Doctor print and video editorial series which is featured on its website, and reproduced by media organizations throughout North America.
“Our goal is to bring our history and proven performance to a new level by providing continuous benefit to our partners,” says Gaudet. “Xantrex offers smart, efficient and practical solutions, while working passionately to consistently meet and exceed the expectations of our respective markets.”
