Wacker Neuson Launches New Branding and Products at bauma 2016

Emissions-free drive technologies were among the product highlights for Wacker Neuson during bauma, as well as the Vertical Digging System for excavators to help operator efficiency.

Kramer e-loader
Kramer e-loader

The Wacker Neuson and Kramer brands presented themselves at bauma 2016 with an exhibition area of over 5,300 sq. m in the open-air area (stand FS 1109 - 1209). The focus was on innovative solutions, which not only meet the growing customer requirements with respect to economic efficiency, performance, environment and operator protection, but exceed them. Interactive demo shows and action areas supplemented the exhibition and made the products into an experience for visitors.

Wacker Neuson All it takes

Wacker Neuson showed a cross-section of the products and services range with numerous innovations. The focus was on emission-free drives for various products, such as the battery-powered rammers, the electric track dumper and electric wheel loader, as well as the mini-excavator with dual power (optionally diesel or electric drive). All products have one thing in common: They can work ideally in enclosed, poorly ventilated spaces or in the urban sector without being inferior to conventional machines in terms of performance.

To make the brand even more visible on construction sites in the future, Wacker Neuson introduced a new product branding at the trade fair. The eye-catching Wacker Neuson symbol will be the dominant trademark on the products in future, which could already be seen on numerous machines at bauma.

Further highlights were the Vertical Digging System (VDS for short) for excavators, with which the operator can compensate for uneven surfaces of up to 15 degrees at the push of a button from the cabin and thus can work much more efficiently and more comfortably, just as the dual view concept of a 5-ton wheel dumper that was presented for the first time, which the operator can use to rotate the entire driver's cabin by 180 degrees and thus (especially with a fully loaded bucket) always enjoy an unobstructed view to the front. "It is important for us that innovations and new developments provide a real added value for the customer. The dual view concept is a good example of an innovation that arose from customer requirements, which offers a great deal of added safety, comfort and ultimately work efficiency," reports Cem Peksaglam, CEO of the Wacker Neuson Group.

Within the range of compaction, Wacker Neuson presented several innovations: the rammer product range has the lowest total emissions on the market and can therefore score particularly well in poorly ventilated environments, such as in trench applications. Wacker Neuson also introduced a new series of heavy plates that can optionally be ordered with a center pole or a remote control and that are above all characterized by uncompromising functionality and performance. Wacker Neuson therefore offers the broadest range of plates on the market, of which most walk-behind models have such low hand-arm vibrations that the documentation duty is no longer required of the contractor.

Within the range of concrete compaction, Wacker Neuson also presented its broad product range of internal vibrators of the Basic, Economy and Premium line. The modular internal vibrator IRFUflex from the Premium line was introduced just in time for bauma. This consists of a universal converter that can be combined with different protective hoses and vibrator head versions. This makes it particularly economical and therefore of interest especially for rental yards and contractors with frequently changing applications.

Furthermore, Wacker Neuson could score with its broad offering of services rendered, which ranges from individual financing solutions to maintenance and repair to rental and used machines. The quick availability of original spare parts, accessories and attachments increases the flexibility of the customers. The company therefore acts as a solution provider and reliable partner for customers from around the world. The Wacker Neuson e-store will act as a supplementary information and sales instrument in the future. In this way, the company can meet customer requirements in a more targeted manner and at the same time take into consideration the growing importance of Internet research. Via the Wacker Neuson E-store, customers can very conveniently find information on products, spare parts, accessories and services as well as place purchase orders at any time. Currently, the E-store is available in Germany, the UK and France, and will be successively rolled out in other countries.

Kramer on the safe side

Kramer presented its extensive loader range at bauma and above all was able to create a stir with the award of the new electric wheel loader with the bauma innovation award in the machines category. The e-loader is the first all-wheel steered wheel loader with an electric drive. Thanks to the high battery capacity, the e-loader can be used for up to 5 hours and generates comparably significantly lower operating and service costs than the diesel version. "With Kramer, you are on the safe side – this is what our brand claim expresses. Many years of experience in the constantly continued development of loaders and focusing on these products offers our customers the maximum investment security," says Peksaglam. Additional innovations were the telehandlers with 6 and more meters stacking height with the latest engine technology, as well as a new telescopic wheel loader model in the compact segment.

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