Digitization and Electric Mobility Megatrends to be Focus of IAA Commercial Vehicles

Several special presentations focusing on the megatrends of the future, digitization and electric mobility, will be available for attendees to participate in at the 2016 edition of IAA Commercial Vehicles.

German Association of the Automotive Industry (VDA)

The 66th IAA Commercial Vehicles in Hannover (September 22-29, 2016), as an engine of innovation and new impulses, places a firm focus on the megatrends of the future: digitization and electric mobility. The world’s most important trade show for transport, logistics and mobility offers three high-caliber congresses on these forward-looking topics at the “New Mobility World logistics.” They will highlight not only commercial vehicles as such, but the complete digitization of the entire value chain.

On Monday, September 26, 2016, under the title of “Change in the ecosystem through telematics – effects on the automotive aftermarket” questions will be addressed about the influence that telematics offerings and the associated connectivity have on the business situation of forwarders, transport companies and fleets. What can change, and what has changed already? Which challenges remain? The ecological effects will also be discussed. The symposium will be opened by VDA Managing Director Klaus Bräunig. The speakers will be Dr. Christian Wiehen, Chief Technology Officer at WABCO Vehicle Control Systems; Günter Weber, Vice President Marketing of Robert Bosch GmbH; Luc Billiet, President Parts and Service and Precision Solutions & Telematics at CNH Industrial, and Frank Tinschert, Vice President Telematics & Digital Solutions at MAN Truck & Bus AG.

On September 28, 2016, top-level managers from the automotive industry, telecommunications and IT will meet for the car-IT congress entitled “The digital revolution in the automotive industry” at the IAA. This year it will concentrate on connected vehicles in their complexity. The topics will range from car-to-car communication, e-Mobility and IT, autonomous driving and driver assistance systems to intelligent navigation. The aspects of traffic management and mobility of the future will also be covered, as will the increasing importance of modern, app-supported infotainment systems for the connected car.

The organizers VDA and Bitkom have engaged renowned speakers including Dieter May, Senior Vice President Digital Services and Business Models at BMW Group; Bernhard Rohleder, CEO of Bitkom; Prof. Stefan Bratzel, Director of the Center of Automotive Management; Dr. Daniela Gerd tom Markotten, Head of Digital Solutions and Services at Mercedes-Benz Trucks, Daimler AG; Dirk Ahlborn, CEO of Hyperloop Transportation Technologies; Dr. Jan Wehinger, Senior Manager at MHP (Porsche subsidiary); Oliver Bahns, Senior Vice President Connected Car at Deutsche Telekom AG, T-Systems, Digital Division; Dr. Joachim Damasky, Managing Director of the VDA; and Johann Jungwirth (JJ), Chief Digital Officer of the Volkswagen Group. The congress will be hosted by Thomas R. Koehler, writer and founder of CE21 – Gesellschaft für Kommunikationsberatung mbH.

The forum “Automated and connected driving: commercial vehicles as innovation leaders in automation and connectivity” on September 29, 2016, will focus on the questions of how the growing volume of traffic can be optimized and how functional mobility can be guaranteed in the future. One option is the seamless linking of different means of transport. Real-time-based intelligent traffic control will also be a major instrument for optimizing traffic flow. Driver assistance systems, automated driving, and the networking of vehicles and the infrastructure will all play a key role in mastering these tasks.

The forum will be opened by VDA President Matthias Wissmann and State Secretary Rainer Bomba from the Federal Ministry of Transport and Digital Infrastructure. Other speakers will include Matthias Kässer, Associate Principal at McKinsey & Company, Inc.; Erik Wirsing, Head of Innovation at Schenker AG; and Prof. Barbara Lenz, Head of the Institute of Transport Research at the German Aerospace Center (DLR).

Impulses for an intensive and exciting exchange of opinions at the planned panel discussions will come from Frank Tinschert, Vice President Telematics & Digital Solutions at MAN Truck & Bus AG; Uwe Sasse, Managing Director for Construction/Development at Bernard Krone GmbH & Co. KG; Michael Bültmann, Managing Director of Here Deutschland GmbH; Torsten Gollewski, Vice President Advanced Engineering at ZF Friedrichshafen AG; Dr. Frank Försterling, Head of Advance Development at Continental Automotive GmbH; Dr. Michael Strugala, Senior Vice President Project Telematics at Bosch Car Multimedia GmbH; and Jens Stoewhase, Managing Director of Rabbit Publishing GmbH.

There is no charge for attending the events “Change in the ecosystem through telematics – effects on the automotive aftermarket” and “Automated and connected driving: commercial vehicles as innovation leaders in automation and connectivity.” Registration to attend can be completed online. There is an attendance fee for the car-IT congress “The digital revolution in the automotive industry” for which attendees can also register online. Participation at the specialist events is free of charge for journalists.