AGCO names Raven Industries as strategic partner

AGCO and Raven Industries have renewed their strategic partnership and will work together to develop new products and tighter integration for improved machine connectivity for farmers.

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Raven Industries Inc. and AGCO, Your Agriculture Company, a worldwide manufacturer and distributor of agricultural equipment and infrastructure jointly announce an enhanced supplier relationship. As part of the Fuse Technologies strategy, AGCO is partnering with best-in-class technology providers like Raven to maximize returns for customers by integrating the best solutions into AGCO machines. Fuse Technologies is AGCO's next-generation approach to precision agriculture and precision machine management deployed through innovative technology and services.

The new agreement between AGCO and Raven builds upon their long-standing relationship by focusing on new product development and
tighter integration of technology into machines to provide a better, more connected experience for the grower and ag retailers. The first
example will be AGCO's RoGator and TerraGator application equipment offering the Raven Viper 4 as standard equipment later this fall.
The new terminal features a customizable interface controlling rate, section control, boom height and guidance through a single terminal.

"Raven and AGCO have had a long-standing relationship and a history of working together to bring innovative solutions to customers throughout global markets," says Matt Burkhart, Vice President and General Manager, Raven Applied Technology Division. "AGCO's Fuse Technologies strategy is in line with our strategy of integrating technologies to provide growers and operators access to the best-in-class products that suit their unique operations."

"Through AGCO's Fuse Technologies partnering strategy, we are helping farmers and ag retailers improve their efficiency and machine
utilization to meet the increasing demands for food, fiber and fuel for a growing world population," says Chris Rhodes, Director of Global
ATS Commercial and Partnering at AGCO. "Integrating products like Raven's Viper 4 into AGCO's machinery enables growers to leverage
best-in-class technology to efficiently and sustainably manage their fields and inputs improving overall operations."

 

 

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