ZTR and Trackunit Combine to Accelerate Digital Journey in Construction

The two telematics companies are combining their resources to accelerate innovation and drive digital transformation.

Trackunit And Ztr I Io T Are Coming Together
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Trackunit and the Industrial IoT division of ZTR are uniting to better serve the growing demands of the construction industry. Putting customer needs first, the two telematics companies are combining their considerable resources to accelerate innovation and drive digital transformation — with collaboration and service at the center of their strategy.

“We see the industry at a pivotal turning point when it comes to digitalization of their business and equipment – and customers are looking for a trusted partner,” says Soeren Brogaard, CEO of Trackunit. 

ZTR President & CEO Sam Hassan agrees, “By combining ZTR IIoT and Trackunit resources and offerings, we’re better equipped to serve the needs of the customers now and in the future.”

Strengthening our core focus

As a new combined entity, Trackunit and the ZTR IIoT division will extend their core focus to accelerate the digital journey in construction, Hassan continues.

By coming together with Trackunit, we will be able to operate on a global scale to provide an expanded offering to OEMs, rental companies, and contractors with greater efficiency and depth,” he says. Sam Hassan, ZTR President & CEOSam Hassan, ZTR President & CEOZTR

“Together, we are strengthening our core focus on enabling the ecosystem of construction. By combining our businesses, we’re elevating our technology and increasing the value customers will be able to extract from their data,” adds Brogaard.

Over the past few years, the realm of IoT and telematics possibilities has evolved from simple track and trace technology into highly actionable insights that create massive value for key stakeholders. 

After the transaction closes the combined entity of Trackunit and ZTR will specialize in creating offerings that enhance utilization, increase fleet availability, improve safety and reduce equipment loss as major value drivers. In addition, both companies will help customers in collecting data and translating it into actionable insights – enabling customers to build smarter and more resilient machines. Furthermore, the combined entity is dedicated to helping improve daily operations for contractors with increased operator safety, machine health and business optimizations.

“Our promise to the industry is based on collaboration. With a purpose as determined and noble as eliminating downtime, we know that working with our customers to apply new digital tools, is absolutely necessary. We strive to solve real problems, building everything for scale, while showing compassion for our customers, partners, competitors, and the industry at large,” says Brogaard.

Best of both worlds

At their cores, both Trackunit and ZTR are in business to build solutions that propel the construction industry forward. Trackunit recently attracted a strategic investment from the British private equity company Hg to accelerate the company expansion, while ZTR has been transforming its business, and predicts growth through rising demand. Both Trackunit and ZTR have recently taken their first steps into, and secured traction in, the APAC region. Both businesses are ready to start the next chapter – one company focused on uniting the industry and shape it to become the most useful, effective and efficient in the world. In essence, the timing couldn’t be better.

“We’re focused on delivering our existing customer commitments and creating a smooth integration. This is all about bringing people, competence, and great technology together to create a bigger impact,” says Brogaard. Soeren Brogaard, CEO of TrackunitSoeren Brogaard, CEO of TrackunitZTR

A shift in the market

The construction industry is growing rapidly. It is experiencing accelerated investment in IoT capabilities with construction now one of the top five industries for investment growth. As a result, data proliferation is expected to grow exponentially as penetration of connected equipment continues beyond 2025 and machine-level data grows. Given these developments, Trackunit and ZTR IIoT are teaming up to better help their customers meet the changes that come with increasing digitalization of the construction industry.

“ZTR and Trackunit together represent an incredible next step that will enable us to become a truly global player in the market. I’m excited to roll up my sleeves and take an active part in the executive team. I look forward to venturing out on this shared mission - one in which I have no doubt Soeren Brogaard will capably lead,” says Hassan.