Capacity Trucks unveils new Sabre terminal truck at dealer meeting

Capacity Trucks gave a preview of its new Sabre terminal truck at its global dealer meeting.

Leading terminal truck manufacturer, Capacity, recently unveiled its new terminal truck, Sabre, at its global dealer meeting held in Shreveport, LA, January 20 to 23. The event welcomed Capacity dealers and featured a sneak peek of the new Sabre, plus a closer look at the product roadmap for Capacity’s growth strategy and sales projections for 2015.

“We’re focused and ready to meet the market with this new truck and the response to our company’s vision has been met with great enthusiasm by the dealers. It’s a truly exciting time to be at this place in the company’s history,” says Scott Lord, CEO at Capacity Trucks.

Capacity also recognized top dealers who exemplify the passion and dedication to the Capacity brand, delivering unsurpassed business practices, service and customer support.

Recipient of the company’s first annual President’s Award went to Capacity of Ontario with dealer principal, Jeff Kirby, and Vice President of Sales and Operations, Michael Kirby, in attendance.   

“We’re humbled and happy to be recognized for this achievement from Capacity,” says Kirby. “It’s our 39th year in the trucking industry and much of this achievement is due in part to Michael’s hard work in the field which has reaped this reward. I also believe that this success is based on the impact that Allied Specialty Vehicles (ASV) has made with Capacity in guiding them in the organization and focus of their business plans and objectives – all which transcends into the dealer channel. Their investment is making a huge difference within its customer base. We, at Capacity of Ontario, are dedicated and focused on continuing to grow the Capacity brand in the Canadian market.”


“When Capacity of Ontario took over the market nearly three years ago, they didn’t miss a beat,” adds Jerry Looney, National Sales Director for Capacity. “They have been a perfect fit for us and encompass every aspect of dealer we could ask for. We strongly believe their success is due to their complete offering of new trucks, used trucks, one of the largest shunt truck rental fleets in Ontario and complete leasing options. They have aggressively marketed the Capacity brand and executed their strong sales strategies for our productCapacity’s positioning as the premier shunt truck manufacturer in the Ontario market continues to hold one of the strongest market shares for us.”