Caterpillar has announced that it will build a Regional Training Center for the African and Middle East Region (AME) in Dubai, United Arab Emirates. The center will offer hands-on machines and power systems technical and sales training to Caterpillar's dealers and customers in the AME region.
At an investment of more than $7 million, the approximately 1,700 m2 center will employ about 40 people, mostly high-level technical staff who will primarily be recruited from the region. The more than 7,000 technicians at AME Cat dealers have some of the most direct connections with Caterpillar customers as they service and maintain their equipment. The training they'll receive at the new center in Dubai will help to enhance their skills and knowledge on both product and the latest product support technologies.
"Our Training Center in Dubai is a key part of our plans for the Middle East and Africa and will ensure Caterpillar and our dealers can be relied upon for providing unsurpassed support to our customers. This is an important region for Caterpillar and we expect to see strong, continued growth for our customers, and we will grow to support that," comments Nigel Lewis, Vice President with responsibility for Caterpillar's EAME Distribution Division.
The center will also feature a lab for Scheduled Oil Sampling analysis that will help meet critical customer required turnaround time of emergency samples and reduce downtime of Caterpillar products in the region. The center will be located at Caterpillar's Middle East parts distribution center and Regional Sales and Marketing office in Jebel Ali, Dubai.
The center is expected to be operational in the last quarter of this year.