WEBER-HYDRAULIK GMBH has announced it will unite its product brands WEBER-HYDRAULIK and WEBER RESCUE SYSTEMS under a common umbrella brand, the WEBER SYSTEMS GROUP.
According to the company, the new strategy does not affect the existing internal processes, company names and responsibilities within the group. A conscious decision was therefore made to introduce a completely new umbrella brand. The two divisions will operate on an equal footing, which will also be reflected in external communications.
Over the next few months, the company's external image will be gradually adapted. Plans include a new website for the group as well as a visual overhaul of the HR marketing and training website.