Alastair HayfieldAlastair Hayfield is senior research director for Interact Analysis.From the AuthorEquipment Market OutlookCONEXPO 2026: Tech and Cautious Optimism Signal Market ReboundInteract AnalysisThe Interact Analysis team offers insights from the industry's largest North American trade show, which confirmed a market upswing, with manufacturers shifting focus from hardware to integrated technology, services and practical automation solutions.AgricultureAgritechnica 2025 Reveals a Pragmatic Shift to Hybrids as Electrification and Autonomy Face HeadwindsInteract AnalysisIndustry analysts from Interact Analysis share insights in an after-show report based on key findings and observations from the event.Industry NewsFour Ways OEMs, Suppliers Can Be Successful in Off-Highway MarketInteract AnalysisThe off-highway market has had a turbulent year, but there are ways for OEMs and suppliers to take advantage of the market and better position themselves for the future.Power SystemsCan Battery Swapping Make a Success of Off-Highway Electrification?Interact AnalysisGo inside this emerging solution for the electrification of off-highway machines and its potential for widespread applications at construction sites, quarries and farms.Fuels & FluidsZero Emission Machines to Shake Up Oil & Lubricants IndustryInteract AnalysisChange is underway in the vehicle oil and lubricants industry as a result of the inexorable move toward zero emission vehicles, in particular battery-electric machines.Batteries, CapacitorsWhat Has Europe Done to Spur Adoption of Electric Machinery?Interact AnalysisBy 2030, the EMEA region will have a penetration rate of electric excavators that is double that of North America.Page 1 of 1
