As an extension of its longstanding commitment to listen and respond to its customers, John Deere Construction & Forestry recently enhanced its North American construction website (www.JohnDeere.com/construction) to better serve its key audiences. The new site’s features include easier-to-navigate functionality and even more interactivity.
The update, which is part of a larger JohnDeere.com upgrade, features a more customer-friendly, visually dynamic design with faster access to more information on products, such as specifications, comparisons and user testimonials. It also provides customers with information on important industry issues, such as Tier 4 emissions and leveraging telematics to increase productivity. In addition, customers have an even greater voice on the new site thanks to enhanced interactivity like the new “Sound Off” feature that solicits customer suggestions and offers direct response from Deere.
Additionally, there is increased use of video and graphics technology to provide a more engaging web experience.
“Not only does the new website deliver the information contractors are looking for more quickly, it also provides customers with more avenues to communicate their specific needs to us,” says Denny Docherty, director of Marketing for John Deere Construction & Forestry.
“Interactive features like ‘Sound Off’ and the ‘Straightforward’ blog are perfect ways for us to engage in direct dialogue with our customers, glean a deeper level of insight to their particular construction challenges, and respond directly to their needs,” Docherty says. “Our ongoing goal is to give our customers a voice and ultimately the solutions they want.”
The new site was also designed to grow with Deere’s expanding global presence, and effectively serve new markets. “This new platform will ensure that our customers continue to have a voice in the products we create, and how we serve their specific needs - no matter what part of the world they reside in,” Docherty says.
Other global Construction & Forestry sites will be launched later in 2011.