Yanmar's Product Vision for Next-Generation Design

Yanmar HD has introduced the Yanmar Product Vision (YPV), which outlines the future of its next-generation design and is rooted in the philosophy of "Intrinsic Design." The company plans to combine the design elements developed through YPV with its established design expertise to create a platform that will be implemented across its product range, including agricultural machinery, construction equipment, boats, and services.

Yanmar HD has been working to cultivate its brand image through designs that resonate with stakeholders, including customers, employees, and the general public, under the concept of "inclusive branding." This effort has been achieved through co-creation with internal and external partners.
The new initiative, based on the concept of Intrinsic Design, aims to platformize the design elements included in YPV. This approach will not only standardize components and designs but also enhance intuitive operability and comfort with new interfaces designed for future tasks. Additionally, it will contribute to increased development efficiency and cost reductions.

YPV represents Yanmar’s vision for the future, setting out the ideal direction for its business domains in 2035. Rooted in the philosophy of Intrinsic Design, which prioritizes functional value over form. By standardizing elements like new design aesthetics, cabin structures, and human-machine interfaces (HMIs) as defined through YPV, Yanmar aims to streamline product development while enhancing functionality from a customer-centric perspective.

YPV in the Land Domain

One example of platformization is a redesign of the cabin structure to standardize components between agricultural and construction machinery. The life-sized concept agricultural machine YPV-L (Land), unveiled at the YANMAR DESIGN EXHIBITION held at YANMAR TOKYO from November 8 to 15, 2024, features a large monitor in the cockpit that functions as a command center, controlling other autonomous machines. The cabinless version, designed with full automation in mind, allows for customization based on work location and operator needs.

YPV in the City Domain

YPV-C focuses on the electrification of construction equipment to meet the anticipated increase in indoor work and renovation projects. The concept uses wheels (tires) instead of crawlers to enable swift movement to disaster sites. To address battery life and charging challenges, an autonomous battery vehicle will supply power when needed.

YPV in the Sea Domain

YPV-S (Sea) introduces a foiling sailboat that proposes a new marine lifestyle. Drawing on Yanmar's extensive marine technology and expertise, the design leverages natural forces through foiling, which lifts the boat above the water, and sailing, maximizing the use of wind power to shape both propulsion and onboard experience.