At the Farm Progress Show, Mitas introduced its premium product line sold in North America to accommodate demands from the farming community with locally made products manufactured at its Iowan radial farm tire factory. From September 1, all Mitas-made premium tires delivered to U.S. farmers will bear the Mitas brand name. These tires are based on Continental agricultural tires, which Mitas has made under license since 2004.
“The new Mitas premium lines focus on tire sizes that the American farmers demand,” says Neil Rayson, who is responsible for sales in North America. “Mitas is extending the dealer network, growing sales to original equipment manufacturers and improving Mitas’ premium warranty conditions. The simplified brand offer will help farmers choose the right tire. Now, nine Mitas-branded lines are designated as premium because they offer improved benefits to the farmer.” These include, for example, the Super Flexion Tire (SFT). Shipments of Mitas premium tires made in Charles City (IA) started in July, delivered to customers including John Deere and Case IH.
“Mitas’ Charles City factory has been increasing its output as new machinery is installed,” says Pavel Charvat, president of Mitas Tires North America. A total of 110 people work at the production plant, a number that will double by late 2013.
The Mitas premium product lines include AC85, AC70T, AC70G, AC70H, AC70N, AC90, AC65 and SFT. As production capacity at Mitas’ Charles City factory increases over the next two years, the share of premium tires manufactured in Iowa will increase.