Trelleborg Wheel Systems launching Total Value of Ownership program at CONEXPO

At CONEXPO 2014, Trelleborg Wheel Systems will introduce its Total Value of Ownership program for construction industry OEMs, dealers and equipment users.

Trelleborg Wheel Systems will unveil its Total Value of Ownership (TVO) program for the construction industry at the 2014 CONEXPO-CON/AGG exhibition, to be held March 4 to 8 at the Las Vegas Convention Center.

TVO focuses on the value delivered to Original Equipment Manufacturers (OEMs), construction dealers and machine owners when choosing Trelleborg as their supplier of tires and tracks.

Ydo Doornbos, Managing Director of Trelleborg Wheels Americas, Inc., says, “Different customer groups have different requirements from their products and suppliers. For OEMs, it’s about a choice that reinforces the quality of their machines. For dealers, it’s about meeting their customer’s needs for quality products and finding a reliable partner to work with. For the machine owners, it’s about products that deliver and represent the best return on their spend. We are really excited about taking this successful approach from our materials handling business and applying it to our constructions side.”

Trelleborg has long been established as a leading industrial tire business in the U.S. and has increased its focus on the construction tire and track business to meet increasing customer demand. It offers a complete range of products for construction machinery from the tough C-800 pneumatic tires and rubber tracks, to the Brawler range of large solid Off the Road (OTR) tires, as used in the world’s toughest construction environments.

Doornbos continues, “Offering a great range of products is only ever half the story; everyone who touches our products, from the OEM to the machine operator, needs to be sure that they’ve made the right choice. We’ve built our business on a cornerstone of customer focus and that’s what TVO does – it makes sure that everything we do delivers value to the customer. It makes choosing Trelleborg’s tires and tracks the easiest decision they can ever make based on our commitment to the industry and the difference we make.”