The triennial bauma trade show, which is taking place this year in Munich from April 11-17, is an extraordinary international showcase with a lot of attendance from specialists in the field of industrial, earthmoving, construction and mining vehicles and machinery. For this reason, BKT is going to show great presence and visibility, which goes beyond the surprise effect with the huge Earthmax tires, and includes welcoming visitors in three different areas: a large stand with seven top tires out of the Earthmax, Portmax, Liftmax and Airomax lineups; an area to play and relax in the shade of the enormous Earthmax SR 45 Plus, BKT’s Giant tire; and a display for two other Earthmax tires.
The BKT marketing strategy aims at an increasingly open and proactive dialogue with both distribution partners and final users in order to offer effective solutions that meet the needs of those using BKT products in their job every day. The visual “Just for You”, which decorates the 20 rickshaws sponsored by BKT and available to visitors, epitomizes the company's philosophy in dealing with customers in this period of dynamic growth, due to major brand awareness that turns into a higher market share. Taking advantage of its versatility, the visual communication is every time adapted in several areas dedicated to work, passion, challenges and industry specialists. Accordingly, the slogan slightly changes in "Just for work," "Just for passion," "Just for challenge" and "Just for specialists," with a visual reference to specific equipment. In addition to appearing on the rickshaws, the new visual will welcome the public on large advertising spaces at the entrances and the passages between the halls.
BKT has arranged an outdoor exhibition area dedicated to the tires for dumpers, Earthmax SR 47 and Earthmax SR 41, while another area will welcome exhausted visitors and children: a free relax area with a big inflatable X-gloo tent and comfortable poufs where you can seat and relax. In this area dominated by the spectacular Giant tire, Earthmax SR 45 Plus, with its stunning height of 2.70 m, children can play in a maze, play Hopscotch, or have fun at a golf hole along with the adults. The other tires will be displayed at the BKT stand indoors (Hall A6, Stand 225) where visitors can ask every detail about the wide range of BKT tires.