Yokohama Increasing Tire Prices up to 4%

Yokohama will increase prices up to 4% for commercial and OTR tires sold in the U.S. due to increased material costs.

Yokohama Tire Corporation announces that it will implement a price increase of up to 4% on all of its commercial and off-the-road (OTR) tires sold in the U.S., effective September 1. Some in-line adjustments on consumer tires will also be implemented at the same time.

“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” says Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”