Truck-Lite YouTube Channel Educates Consumers

Truck-Lite's YouTube channel is designed to provide an educational yet entertaining resource for customers.

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"Customers often ask the same questions about the features and design of our products, and YouTube's streaming video service has presented us with an excellent tool to address their feedback and concerns with an entertaining and educational experience," states Bob Ives, Truck-Lite’s VP of Marketing.

Through the launch of a series of videos entitled Cappucci Labs, Mark Cappucci, Truck-Lite's Director of National Aftermarket Sales, offers laughs while truly testing the durability, design and installation of some of Truck-Lite’s most significant product launches. Cappucci leaves no question unanswered, and uses "garage physics" to perform at-home tests on the effects of impact, weather and durability of Truck-Lite products. Truck-Lite has also made use of the YouTube service to stream photo slide show videos of new product releases, product installations and industry events.

"With more than 3 billion video views each day, we felt that YouTube was an excellent resource to share product and lighting information in a fun and exciting way," comments Ives. “The response has been very positive, and we have additional videos planned that should prove to continue that trend.”

September 2011 marks one year since Truck-Lite Co., LLC began hosting content and discussions through social networking services. Truck-Lite has established a presence on,, and in an effort to join the millions of individuals using social media to communicate, entertain and educate through the electronic and viral manner. As part of Truck-Lite’s efforts to adapt to the changing usage of multi-media resources, online video has become a powerfully adopted resource to inform customers of the benefits of Truck-Lite products and services. The Truck-Lite channel on YouTube’s video streaming service ( hosts 14 videos, which have been viewed nearly 15,000 times since launch.

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