John Deere exhibited at the Consumer Electronics Show (CES) for the first time at this year's show, which wrapped up on January 11. The company highlighted its various technological capabilities including those related to artificial intelligence (AI) and autonomous driving.
While known in the agricultural world for its many innovations, much of the general public is not as aware, and so the company said it wanted to use CES as a means of making itself known to the tech world and the broader population. In addition, it was looking to use the event as a recruitment opportunity.
The company displayed an S770 combine—part of its S700 Series introduced in 2017—featuring AI which helps automate certain settings on the machine. Computer vision and machine learning applications, as well as embedded cameras, continuously capture high-resolution red, green and blue images of grain and other materials being processed to find damaged grain and help optimized the harvesting process.