SANY America the appointed David Nicoll as its new CEO, effective Aug. 8, 2024.
Nicoll recently served as a Caterpillar vice president for Earthmoving Wheel Loaders and has a history of profitably growing businesses at Caterpillar while managing multiple brands including the Cat, Perkins and SEM brands. He has held global leadership positions in several businesses, including construction machines, industrial engines, marketing and dealer development.
Fei Xiang, chairman of SANY America, said, “We welcome David to the leadership team and look forward to working closely with him as we build our brand, add value to our customers, and stimulate growth in North America. With significant opportunities for growth ahead of us, David’s industry experience and hard-won knowledge in both the global and United States markets, will be integral in making SANY a major player among American heavy equipment brands. I believe David is the best person to expand our mission and lead the operations of SANY America into the future.” Fei will remain as Chairman of SANY America.
“It is an honor to join the SANY America team and sculpt the direction of the company towards a prosperous future. SANY equipment offers an improved value proposition to customers in the United States which we are going to capitalize on moving forward,” said Nicoll. "We will be investing in strategies to grow the SANY brand and partner with our dealers to offer powerful, productive and reliable machines while delivering enriched value and excellent product support to our customers. Our initiatives will move us into the next phase of building brand recognition and developing our brand with integrity and collaboration. Trust is the foundation that will layer by layer solidify SANY as a premium brand in our market. Using the entrepreneurial spirit of our employees and dealer partners, we will build a grassroots affinity for SANY machinery while maintaining the agility we must have to reach our growth objectives.”
