Excellent exhibitor booking figures by manufacturers from home and abroad are emerging for the world’s largest specialist exhibition for agricultural machinery and equipment, Agritechnica 2013, to be held in November this year.
Numbers are up 10% from figures for the comparable period before the last event in 2011. The organizer, the German Agricultural Society (DLG / Deutsche Landwirtschafts-Gesellschaft ) is therefore expecting attendance to be more than 2,700 exhibitors from Germany and other countries this year.
“All the globally operating companies in the field of agricultural machinery and equipment will be in Hanover in November,” says Agritechnica Project Manager Freya von Rhade. So far 150 new exhibitors have registered this year. The booth bookings to date (ten months before the start of the exhibition) confirm the importance of Agritechnica as the global platform for manufacturers of agricultural machinery and equipment and their suppliers. Agritechnica will be held November 12 to 16 with Preview Days on the 10th and 11th at the Exhibition Grounds in Hanover.
Two years ago 2,700 exhibitors from 46 countries took part in Agritechnica 2011. 419,000 visitors, including nearly 100,000 international visitors, travelled to Hanover to gather information about innovations and further developments in the agricultural machinery sector.
World showcase for innovations
DLG sees the reasons for this superlative demand on the part of exhibitors to lie on the one hand in Agritechnica’s leading position as forum for the agricultural machinery and equipment sector with a strong drawing power attracting business farmers, contractors and dealers from all over the world, and on the other hand in the fact that Agritechnica is the innovations showcase for the industry. Manufacturers align their innovation cycles with Agritechnica and present their new products for the world market there. This is all complemented by the ideal venue in Hanover, the world’s largest exhibition grounds with optimal conditions for both, exhibitors and visitors. Furthermore, Agritechnica with its top-flight technical programme including a large number of international events, such as congresses, forums and press conferences, is considered to be the most important forward-looking forum for the agricultural sector. This is where trends in technology are shown and all key questions relating to the future of agriculture are addressed.
