Brady Corp. Launches Seven New Brands of Labels

Brady Corp. announces it has launched seven new brands of labels which are geared towards heavy-duty applications.

The cover of the Brady Corp. label materials brochure.
The cover of the Brady Corp. label materials brochure.

Brady Corp. announces the launch of seven new brands of labels that are geared toward applications where high performance, durability, industry compliance, and adherence to specifications are requirements. The new product lines include Brady’s most popular label materials, which are grouped by their specific performance features –making it easier for customers to choose the product best suited for their application needs.

The brands include:

  • WorkHorse Series Harsh Environment Labels
  • MetaLabel Series Metalized Labels
  • ToughBond Series Aggressive Adhesive Labels
  • Defender Series Tamper Evident Labels
  • UltraTemp Series High Heat Labels
  • CleanLift Series Removable Labels
  • VisAlert Series Indicating Labels

In addition to launching the brands, Brady is also implementing a series of icons to provide customers with at-a-glance information on performance attributes for each of the label materials. Chemical, abrasion, temperature, and indicating features are among the 13 different icons. The label materials brochure can be downloaded to learn more about the brands and accompanying performance icons.

“The new brands really display the breadth and depth of label material offerings Brady has so our customer can pick the right product for any labeling need,” says Dana Ray, marketing manager at Brady. “We determined that organizing these products into easy-to-shop brands would help create an unrivaled buying experience, which is what we always strive for.”

Brady launched the separate brand categories based on customer feedback that spoke of a need for innovative solutions to challenges faced during product identification and tracking. The company’s Tobey Research Center, which is staffed by nearly a dozen PhD holders, continuously works to develop and perfect these cutting-edge solutions. Currently, Brady holds 20 material patents, with 16 more pending – leaving room for potential label brand expansion.