Zetor unveils new design concept strategy at Agritechnica 2015

The new ZETOR by Pininfarina concept will represent the future of the brand, shifting tractor designs to be more dynamic and modern looking while continuing to ensure their practicality for field work.

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ZETOR TRACTORS a.s. has revealed the ZETOR by Pininfarina concept at the Agritechnica fair in Hannover. It is a new direction in design that will over time be used in all ZETOR model series and products. Commemorating its 70th anniversary, ZETOR presented the future of its brand, which together with the new design also includes expansion of the product portfolio and development of the distribution network. The new strategy reflects the needs and wishes of customers.

We assume that the new ZETOR by Pininfarina design will be adopted in all the series of ZETOR tractors. Our engagement with Pininfarina hints to our customers that apart from new products which meet the technical requirements of our customers, we are also focusing on an attractive, modern design for our tractors,” says Margaréta Víghová, Director of the Corporate Communication Department at ZETOR TRACTORS a.s.

Pininfarina’s new design shifts ZETOR to a more intense, emotional experience that is highly sensual, dynamic and modern. The idea behind the ZETOR by Pininfarina concept is the embodiment of a perfect combination of power, dynamics and emotion while preserving the use and practicality of field machinery which tractors certainly are. The design concept aligns all the components in a modular design that can be applied in all series of ZETOR tractors.

The body of the tractor is the casing for the machine's mechanical components and an integral component of the structure. The result is characterized by power lines and a surface that offers the tractor its dynamics and power. The truly iconic front end of the tractor is quite unique – the gradual tilting forward and the sloped line of the engine hood highlight the sensuality and grace of movements. The shaped side panels over mechanical components provide a graceful and practical cover and hint at a link to the world of competitive motoring. This is assisted by the cooling vents, which suggest that great importance is given to preventing the engine from overheating. The two-tone paint supports the distinction between functional areas. The dark color separates the technical components from the rest, which is red. 

“The values Pininfarina shares with ZETOR include constant innovation. This approach has enabled Pininfarina to express its creativity in a better way,” says Fabio Filippini, a Chief Creative Officer of Pininfarina. “We are very proud of the first result of our collaboration. It is a tractor with brand new styling that expresses the strength and durability of ZETOR machines in a way that also communicates emotion and passion.” 

ZETOR TRACTORS regards its collaboration with the renowned Pininfarina studio as a promise of strengthening the global prestige of the traditional Czech brand. Upon the conclusion of Agritechnica, the ZETOR by Pininfarina design concept will be presented at the ZETOR GALLERY in Brno and will be part of special exhibitions.

Our customers, their wishes and needs are critical and binding aspects of our work. That is why expansion of the product portfolio and model series is our long-term goal. Our presentation at Agritechnica shows the design concept, as well as prototypes that hint at the direction our brand is following,” adds Adam Žert, Director of the Sales and Marketing Department.