Cummins Unveils New Brand Platform

Cummins Inc. has unveiled a refreshed brand platform. Its tagline — Power Onward — demonstrates the company’s commitment to being an industry leader in the next era of smarter, cleaner power.

According to the company, the new platform embodies the company’s Destination Zero strategy to go further, faster to reduce the greenhouse gas and air quality impacts of its products. The customer-driven, multi-solution approach will advance engine-based solutions in the core business now while innovating for the future by developing new zero-emission solutions in Accelera by Cummins for diverse applications. The integrated suite of innovative technologies and capabilities, strong customer partnerships and financial strength positions the company to invest in the future and skilled global workforce.

“For more than a century, Cummins has continued to push boundaries to innovate and deliver power solutions the world depends on,” said Jennifer Rumsey, Cummins chair and CEO. “Our new brand platform honors this legacy, while emphasizing our leadership and commitment to our customers and the environment by evolving our portfolio to power a sustainable future.”

The company is making significant advancements and investments across their comprehensive portfolio of power solutions and the new branding reflects that. The portfolio includes forms of power that span the energy transition: diesel, natural gas, hybrid, electric power and biofuels. This range of options meets customers’ varied and changing needs and empowers them to reduce greenhouse gas emissions, now and in the future.

Power Onward backs the sentiment that every alliance, every breakthrough is another stop on a never-ending journey to be better today than yesterday.