DEUTZ Growth Strategy in China Continues to Make Progress

DEUTZ says its strategy in the region is progressing as planned, and current demand has lead to an increase in revenue targets.

Production for the 2.9 engine will be localized for the Asian market as part of DEUTZ's growth plans in China.
Production for the 2.9 engine will be localized for the Asian market as part of DEUTZ's growth plans in China.
DEUTZ AG
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DEUTZ is continuing to make good progress with its growth strategy in China. Now that DEUTZ and diesel engine maker BEINEI’s new factory for contract manufacturing has been completed, local production of the 2.9 and 6.1 engine series can commence in early 2021 as planned. Engines for aerial work platforms, forklift trucks, and smaller construction equipment will be made at the site in the port city of Tianjin, which will serve as the production hub for the Asian market. 

The joint venture with China’s largest construction equipment manufacturer SANY is also progressing well and has already proved profitable this year. The objective is to raise the annual production volume of approximately 7,000 achieved in 2019 to around 20,000 engines in 2020. The DEUTZ-SANY assembly plant in Kunshan produces engines for trucks, construction equipment, and concrete pumps. This joint venture, established in 2019, has allowed DEUTZ to consolidate and build on its position as an experienced technology partner in China.

The two joint venture partners are currently building a new engine plant in Changsha, which is scheduled to be completed at the end of 2021. DEUTZ and SANY had received subsidies of around RMB 300 million (approx. US$ 37 million) from the city of Changsha to fund the project.

“The implementation of our China strategy is progressing according to plan. The fact that current demand means we have been able to increase the 2022 revenue target for China from around €500 million to roughly €800 million is a tremendous achievement, particularly given the challenges presented by the coronavirus pandemic,” says DEUTZ CEO Dr. Frank Hiller. 

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