The Association of Equipment Manufacturers (AEM) Hall of Famerecognizes the pioneers whose inventions, ideas, leadership and courage have contributed to the industry and our community’s quality of life. For 2020, AEM has selected three individuals to celebrate in its Hall of Fame: Art Moore, founder of Snorkel Lifts, and brothers Ray and Koop Ferwerda, inventors of the Gradall excavator.
“Art Moore’s creations have saved thousands of lives in allowing firefighters to reach blazes they couldn’t before, and enabled thousands more with their innovative construction and access lifts,” says AEM President Dennis Slater. “The innovation of the Ferwerda brothers and their Gradall excavator has enabled thousands of miles of roadway to be built more quickly, allowing us to build the future we know today. AEM is proud to welcome these innovators to our respected list of industry leaders, inspiring the next generation to develop and pursue their ideas for a better future for everyone.”
Art Moore (1924-2019) Founder, Snorkel Lifts
Art Moore grew up in St. Joseph, MO, just north of Kansas City, where he became childhood friends with future business partner Ray Pitman. Pitman and Moore started the Pitman Manufacturing Company in 1949, focusing on hydraulic lift trucks. In 1958, the Chicago Fire Department modified a Pitman truck with a fire hose, and Moore saw the benefit of the idea, breaking off to focus on lifted fire equipment with the Snorkel Fire Equipment Company, which he opened in 1959.
In 1977, Moore took his designs for the Snorkel Telesquirt and applied them to a construction access lift, developing the first TB42 lift. In 1986, Moore led Snorkel to develop the “Uno” articulated boom lift for industrial plant maintenance. Two years later, Snorkel entered the scissor lift market with the acquisition of Economy Engineering. In 1991, Moore retired from snorkel, however, returned to the board of directors after Snorkel was acquired by Ahern, where he served until his passing in 2019.
“Thank you for preserving his legacy,” says Sue Moore, wife of Art Moore. “He was a really great man, great in the industry, and I feel really great about this.”
Ray (1899-1976) and Koop Ferwerda (1900-1955) Inventors, Gradall excavator
Born and raised in the town of Sneek, The Netherlands, brothers Ray and Koop Ferwerda took a job aboard the Great Lakes-bound steam ship Sardinian in 1920 as a means of passage to North America. While steaming across Lake Erie, the boiler of the Sardinian exploded, and rescuers took Ray to Ohio, while Koop made ground in Ontario. Writing back home to The Netherlands in order to find each other, both Ray and Koop eventually made a home in the Cleveland area, finding jobs first at a local dairy, then building roads and sidewalks in Cleveland’s eastern suburbs.
In 1925, the brothers had saved up enough to open the Ferwerda Brothers Contracting Company, still focusing their work in the eastern suburbs. By 1940, they had sold some equipment, and saved enough money, to start developing an idea they had: A hydraulic excavator with an extendable boom that could reach down beneath the roadway to grade embankments, a previously time and labor-intensive task.
In 1946, in working with Warner-Swasey, the Gradall M2400 would become the first hydraulic excavator to enter series production in the U.S. Since then, the Gradall excavator concept has been expanded, still using the triangular, extendable boom design first devised by the Ferwerda brothers.
“We’re honored by this induction into the AEM Hall of Fame,” says Ray K. Ferwerda, Jr., grandson of Koop Ferwerda. “We looked at some of the other award winners over the years, and it’s quite incredible, the people the Ferwerda Brothers will be alongside.”
The induction of Moore and the Ferwerda Brothers brings the total number of inductees to 64. The AEM Hall of Fame has been recognizing luminaries in the agriculture and construction equipment manufacturing industry since 1993, and includes such names as Benjamin Holt (Caterpillar), Joseph Cyril Bamford (JCB), Jerome Increase Case (CNH Industrial), and John Deere (Deere & Co.).
The Ferwerda Brothers are the third sibling team to be inducted into the Hall after Louis and Cyril Keller (Bobcat) and Maurice and Douglass Steiger (Steiger, along with their father John).
AEM congratulates the Moore and Ferwerda families on their inclusion into the AEM Hall of Fame in 2020.