AGCO has announced the appointment of Brian Sorbe as president of PTx, effective Aug. 25, 2025. Sorbe has nearly three decades of experience in precision agriculture, global sales and product development.
Sorbe spent 14 years at Topcon Positioning Systems in key leadership roles, including senior vice president and general manager. At Topcon, he led cross-functional teams across many areas including technology development for mixed fleets, product strategy, marketing and M&A integration, consistently driving farmer-focused solutions to market. Sorbe’s career also spans construction and industrial automation, but agriculture has always been at the core. Raised on a farm in Iowa, Sorbe began his precision ag journey at Ag-Chem Equipment in Jackson, Minnesota, now part of AGCO following the 2001 Ag-Chem acquisition.
Sorbe will be based in Tremont, Illinois, which is a key PTx site. He holds a bachelor's degree in business administration from the Purdue University system. Sorbe’s postgraduate work includes certifications in AI and machine learning and agricultural autonomy and robotics, as well as an MBA program.
According to company leadership, Sorbe's experience will help to acheive the company's goal of $2 billion in precision ag sales by 2029 and help to deliver on its vision to be a trusted partner for smart farming solutions.
