Bergstrom Announces New North America Leadership Promotions

Bergstrom has named Cindi Gustafson Managing Director of Off-Road & BES Products, and Steve Rosella Managing Director of Truck, Bus and Military Markets.

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Bergstrom Inc., a global leader in the design and supply of climate systems to the commercial vehicle industry, announces two promotions within its leadership team. Cindi Gustafson has been appointed Managing Director of Off-Road & BES Products for North America, and Steve Rosella has been named Managing Director of Truck, Bus and Military Markets for North America.

In their new roles, Gustafson and Rosella are responsible for establishing strategic direction and P&L management of their respective markets.

“Both Cindi and Steve are veterans in their field,” says Division President of North America, Gus Anton. “Their experience and leadership will continue to make inroads for Bergstrom in the Truck, Bus and Military markets as well as the Off-Road and BES markets.”

Gustafson has more than 30 years of experience in the automotive and commercial vehicle industry. She began her career at Bergstrom in 1996 as a Consortium Manager responsible for customer and extended supply chain business relationships. This was followed by leadership roles in Materials, Purchasing, and Operations Management. During her tenure, Gustafson led teams to significantly improve product quality, delivery performance, materials replenishment, working capital and resource alignment.

Rosella has a 25-year history of selling HVAC products to the commercial vehicle industry. Utilizing creative, value added sales concepts, he has helped Bergstrom become a leader in both the OEM and aftermarket segment of this industry. Prior to joining Bergstrom, he held positions at Barber Colman Company and Warner Electric.