Roadranger Marketing has released the next generation of its industry-leading website, Roadranger.com. The site features sales- and service-related information and functionality for products from Eaton Corporation and Dana Holding Corporation and receives more than one million visits annually. In addition, visitors accessing Roadranger.com from mobile phones, such as the popular iPhone, Android and Blackberry platforms will be directed to a new website specifically designed for these devices.
“Our customers have recognized Roadranger.com as one of the best sites in the industry,” says Mandar Dighe, director of Roadranger Field Sales and Marketing. “As such, we didn’t want to make changes without a good deal of information and input to ensure we are making a good thing even better.”
The changes in design and architecture of Roadranger.com are based upon website metrics, usability studies and the latest trends in internet and digital design. The new site includes a more robust search functionality and thumbnail identification of documents within the literature center, as well as an updated navigation that enhances usability through the ability to skip past a number of clicks through dynamic options.
“Just as skip shifting can get a truck up to speed faster, the new Roadranger.com navigation allows visitors to skip to where they need to go for sales and service support,” says Dighe.
Likewise, the new Roadranger.com mobile site offers quick access to select product line information, key calculators to assist with specification of components and immediate access to the Roadranger network.
“Customers rely upon the Roadranger network to assist with decisions related to the entire lifecycle of the truck,” notes Dighe, “and that includes proper specification of components to yield the greatest fuel efficiency and performance. The road speed and other calculators are now available at any time and any where via the mobile version of Roadranger.com is just one more way we’re empowering fleets to choose the best possible solutions for their business.”