Trelleborg launching 3D animated movie highlighting newest products at Agritechnica 2013

Trelleborg will introduce its latest 3D animated movie, which highlights many of the company's newest products for the agricultural industry, at Agritechnica 2013.

Trelleborg 3 D Movieat Agritechnica

Trelleborg is set to launch a new 3D animated movie at leading agricultural exhibition, Agritechnica 2013, to be held in Hannover, Germany, from November 12 to 16, 2013. Located in hall 9, stand E06, visitors will be given the opportunity to enjoy an exclusive preview of the movie in Trelleborg’s dedicated 3D cinema.

The movie, created using the latest 3D animation techniques, features Trelleborg’s animated cricket character getting to grips with a number of innovative tools and services for mobile applications. The movie showcases its Tire Efficiency, Dealer Locator and Attraction apps, which will officially launch at the show, as well as existing apps such as its Load Calculator, Tire Book and Tire iBrochure, specifically designed to help customers run their farming operations more efficiently and productively.

Roberto Angelucci, Digital Marketing Manager at Trelleborg Wheel Systems says, “The world we live in is changing quickly with new technologies transforming the way we live our lives, both at home and in the workplace. At Trelleborg, we believe that digital interaction is fundamental to the growth of agriculture. As such, we have extended our digital offering to help shape the future of agriculture, an industry which will be able to produce more, but in a more sustainable way.”

To celebrate the success of Trelleborg’s “Hopping back to the future 3D” animated movie which launched earlier in the year, showcasing the performance of Trelleborg’s range of products from a unique perspective, Trelleborg has now launched “Hopping back to the future – Making of” revealing how the movie, which has over 30,000 views, was created.