BKT releasing new mobile app at SIMA 2015

BKT is releasing a new app at SIMA 2015 that allows attendees to use their smartphone or tablet's camera to capture data about BKT tires on display.

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On the occasion of the forthcoming SIMA show in Paris, from February 22 to 26, 2015, BKT is going to come up with many novelties including a new app for smartphones and tablets based on Augmented Reality (AR) technology. This innovative tool enables users to view dynamically enhanced data, images and videos, superimposing reality.

The app called “MORE BKT” displays multimedia content regarding BKT products and their features by simply pointing the camera of a smartphone or tablet at the tires exhibited at the BKT stand (SIMA, Hall 3, Stand C031).

The app is available for smartphones and tablets, both for IOS and Android systems. The app can be downloaded for free from Apple Store or Google Play.