Trelleborg has extended its digital offering with the launch of its Tire Book app, the digital version of its technical catalogue, for use on iOS and Android smartphones.
The app, already available for use on iOS and Android tablets, is in five languages and enables users to access Trelleborg’s technical advice. This details everything farming professionals need to know about its comprehensive portfolio of best-in-class tires and solutions.
The intuitive app showcases Trelleborg’s agricultural, agro-industrial, trailer, light service and forestry wheel ranges, including information on the suitability of each range across multiple applications. It gives each tire’s optimum inflation pressures in relation to specific applications, loads and speeds and provides comprehensive practical advice on tire maintenance, storage and use.
Roberto Angelucci, Digital Marketing Manager at Trelleborg Wheel Systems, says, “Modern agriculture demands that farming professionals have access to the latest mobile tools and applications. Therefore, we have placed significant importance on investing in our digital offering which includes the Dealer Locator, Load Calculator, aTtraction, Tire Efficiency and Tire iBrochure apps. Completing our portfolio of apps for the agricultural industry, we have taken the decision to extend the availability of the Tire Book app to mobile and tablet users across both iOS and Android tablets and smartphones.
“Committed to the development of our comprehensive product portfolio, we are continually performing stringent testing in a bid to enhance our portfolio’s ability to boost the efficiency and productivity of farming operations. As a consequence, technical data can become obsolete and requires updating.
“The TireBook app is therefore regularly updated to ensure that technical data on our best-in-class tires and solutions is always up to date and accurate. This is essential not only for farming professionals, but for our original equipment partners during development or homologation processes, as well as for tractor and combine dealers when farmers wish to select our brand in the tractor configuration phase.”
Trelleborg is in the process of adding additional languages to the five currently available.